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Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, with Americans spending $2 billion on products in 2025 — up 122 percent in just two years. Reporting for TODAY, NBC’s Vicky Nguyen shares an inside look at the trend to see if it's really worth the hype.Dec. 11, 2025
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06:42
House Passes GOP Healthcare Bill Without Subsidy Extension
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